Are individuals with red hair – gingers, redheads, folks of uncommon rufosity, anything you wish to call them – less attractive than individuals with other locks tints? That is definitely just just what received knowledge informs us. Alongside the impression which they are just not that cute that they have fiery tempers, unquenchable libidos and cold, clammy hands (OK, I made that last one up), one of the most common bits of folk wisdom about redheads is.
Color of my love
In 2012, the log Psychological Studies published a scholarly research that created a significant stir on this subject, and had been widely reported as “bad news for redheads”.
Researcher Nicolas Gueguen examined just how locks color alone could influence a person’s odds of scoring at a nightclub. He had ladies liven up in differently-coloured wigs, and measured how often these people were approached by guys. Similarly, that they had guys putting on wigs that are differently-coloured various females over the course of the night, and measured how frequently their improvements had been accepted or rebuffed.
This experiment was able to separate the influence of hair colour itself from other features of physical attractiveness, such as facial features, skin tone, height, and body proportions by using the same set of men and women, and changing only the apparent colour of their hair.
Just like you could expect, considering typical folk-wisdom and stereotypes, ladies had been approached oftentimes whenever using a wig that is blonde males had been refused the essential frequently whenever using a ginger wig. The headlines appears pretty bad for ginger guys.