Licensing changes to boost wine promotion and development has been ongoing and the result is that in 2015 we will have the highest percentage increase in wine product sales in history,” Mr. Chatterjee said.
The increased sales comes from both higher wine marketing in California and greater consumer demand for wine products in the United States. California’s higher retail price and relatively liberal wine laws have resulted in wine being made available to millions of Californians. This was also the case when a state government gave California the right to allow wine distribution by farmers and wine stores.
By giving producers greater flexibility to market their wine products, it has allowed for the state to se부천출장샵ll more of them, in order to help compete with larger and larger imports. With those factors in play, California wine sales increased from $5.4 billion in 2008 to an estimated $6.1 billion in 2015.
The wine industry and consumer representatives are hoping more wine manufacturers will com울산출장마사지e to California and introduce more products that showcase the quality of California wines. Mr. Chatterjee said he looks forward to seeing how the California wine industry looks after the upcoming legislative session.
“We hope that our work during this session is good news for the consumer because a greater number of consumers will know that wine is being produced here,” Mr. Chatterjee said.
The California Wine Commission will hold a public hearing on December 1 to consider legislation it would like to introduce as pa포커 족보rt of the 2014-2015 California Legislative Session.