Brand advertising chief at EliteSingles on metrics, channel mix as well as the future of dating

Brand advertising chief at EliteSingles on metrics, channel mix as well as the future of dating

Bart Visser is Director of Brand advertising at EliteSingles and something for the exemplary speakers showing up at the Festival of Marketing, October 4-5 in London.

We swept up with him to inquire of a few qeustions about advertising a dating solution in which tantan dating site login he offered some fascinating insights. Before you begin reading, a reminder as you are able to purchase your Festival tickets and see the agenda right here.

Econsultancy: What constraints are there any on creativity whenever advertising EliteSingles?

Bart Visser: EliteSingles is reasonably limited dating item aimed at a somewhat older, more affluent market than many well-known casual relationship apps. This clear placement could be the power associated with product and as with any items available to you, the imaginative expressions need certainly to stay glued to this placement so that you can build a solid and familiar brand name.

To offer an example that is easy you’dn’t see EliteSingles marketing material that promotes nudity and very intimate subjects. Our developers are constantly looking for brand brand brand new creatives which are usable both globally and locally to advertise the brand name into the appropriate means.

The type regarding the item also dictates which advertising stations we’re able to leverage. One example is direct mail advertising. The prosperity of a primary mail campaign is mostly determined by the give you have actually (usually a price reduction voucher), but being reasonably limited product we usually do not market such discounts through our individual purchase promotions. Continuar lendo Brand advertising chief at EliteSingles on metrics, channel mix as well as the future of dating